Beats - Best Buy, Ad
A photoreal commercial for the new Beats headphones, on which I served as senior generalist across animation, lighting and rendering. The concept relied on tight macro close-ups, with intricate product details deliberately revealed through precise lighting. An exploratory previz phase refined camera angles and motion, and, because of the product's highly reflective surfaces, virtual reflector boards were placed meticulously to achieve clean, seamless travelling reflections. The work was carried out entirely at the London studio by a small team.
A photoreal commercial for the new Beats headphones, on which I served as senior generalist across animation, lighting and rendering. The concept relied on tight macro close-ups, with intricate product details deliberately revealed through precise lighting. An exploratory previz phase refined camera angles and motion, and, because of the product's highly reflective surfaces, virtual reflector boards were placed meticulously to achieve clean, seamless travelling reflections. The work was carried out entirely at the London studio by a small team.
Role
Senior CG Generalist
Senior CG Generalist
Client
Client
Best Buy
Best Buy
Vendor
Vendor
The Mill
The Mill
Location
Location
London
London
Year
Year
2013
2013
