Beats - Best Buy, Ad
Delivery
The project was to create a photoreal commercial showcasing the new Beats headphones. I served as a senior generalist on this project, contributing to animation, lighting, and rendering.
Methodology
The core creative concept relied on tight macro close-ups, highlighting intricate product details that were deliberately revealed through precise lighting.
Technical
The team utilized an exploratory previz phase to dial in camera angles and motion. Due to the product's highly reflective surface materials, virtual reflector boards had to be meticulously placed to achieve clean, seamless traveling reflections. While the underlying technical architecture was straightforward, the execution demanded an exceptionally premium, flawless photoreal aesthetic.
Planning
The work was solely in the London studio, distributed amongst a small team.
Delivery
The project was to create a photoreal commercial showcasing the new Beats headphones. I served as a senior generalist on this project, contributing to animation, lighting, and rendering.
Methodology
The core creative concept relied on tight macro close-ups, highlighting intricate product details that were deliberately revealed through precise lighting.
Technical
The team utilized an exploratory previz phase to dial in camera angles and motion. Due to the product's highly reflective surface materials, virtual reflector boards had to be meticulously placed to achieve clean, seamless traveling reflections. While the underlying technical architecture was straightforward, the execution demanded an exceptionally premium, flawless photoreal aesthetic.
Planning
The work was solely in the London studio, distributed amongst a small team.
Role
Senior CG Generalist
Senior CG Generalist
Client
Client
Best Buy
Best Buy
Vendor
Vendor
The Mill
The Mill
Location
Location
London
London
Year
Year
2013
2013
