Cadbury - Pumped, Ad

This Cadbury commercial was for the 2012 London Olympics, built around a public competition in which winners sang snippets of "The Final Countdown", my primary responsibility was populating the spot with integrated LED screens showing the winning contestants, mapped across buildings, buses, windows and signposts in the live-action plates. The lead created the baseline setup before I joined, and I refined it extensively by hand to reach final quality. The 2D source image was split into RGB channels, and each CG screen was a grid point cloud representing real LED bulbs, each bulb a cluster of three points reading one channel. The points sampled the source image dynamically, so close-up camera moves revealed a true three-dimensional asset rather than a flat 2D effect. The image sequence also fed the volumetric lighting setups to generate animated gobos, so the light cast onto the environment matched the screen content. I also executed several of the project's most complex camera tracks, including the challenging final 360-degree shot.